Sidework Creative — boutique branding and marketing agency in Miami, Florida
Company
Sidework is a boutique creative agency, led by Kim Walker, which specializes in brand development and marketing. We help brands in the lifestyle and hospitality industries build and maintain cultural relevance, increase awareness and, ultimately, generate revenue and brand equity. We are dedicated to delivering a compelling, dynamic and consistent experience, from logos to marketing plans to uniform programs we design. In close collaboration with our clients, we envision and develop a powerful DNA that defines who they are, what they stand for, who they want to connect with and how they want to resonate in the world.
Kim WalkerBegan her career in the hospitality industry 30 years ago at the front desk of New York City's original boutique hotel, Morgans. Her innate understanding of service guided her through various positions, from hotel concierge to housekeeping office coordinator to room service manager and finally to the sales and marketing department. Within two years, Walker found herself working directly with Morgans Hotel Group founder Ian Schrager.
She brought her varied experience and creative point of view to a wide array of projects, from overseeing photo shoots for a new hotel opening to creating the company's guest loyalty program and spearheading the enormous task of creating the company's website. She was eventually named Creative Director and Chief Marketing Officer and oversaw seven departments, including hotel marketing, public relations, special events, partnerships, creative services, licensing and digital marketing. Her responsibilities included conceptualizing uniform designs and logos, launching a new culture website and shaping overall brand positioning for the portfolio. Walker opened 13 hotels for Morgans Hotel Group in the U.S. and abroad. In 2014, Kim opened SIDEWORK, a boutique creative agency which specialized in Brand Development and Marketing for companies such as Ian Schrager Company, Sixty Hotels, Arlo, and The Asbury. In 2017, Kim returned to Ian Schrager Company to oversee the brand, marketing, public relations, and special event efforts of Ian Schrager's new hotel brand, PUBLIC. Walker's work is driven by her passion for preserving core brand DNA while always looking to see what else might be possible for a brand.
Walker was born and raised in Miami, where she currently resides with her two children. She graduated from Boston University with a major in finance and a minor in hospitality.
Services
- Identity Design
- Naming
- Art Direction
- Collateral Development
- Packaging
- Campaigns
- Website Design
- Environmental Graphics
- Uniform Design
- Special Events
- Strategic Planning
- Campaign Execution
- Influencer Marketing
- Sales Activations
- Press Kits
- Market Positioning
- Concept Development
- Launch Planning
- Amenity Curation
- Email Marketing
- Online Presence
- Sales Activations
- Merchandising
- Department Structure
- Programming
- Budget Development
- Google Advertising
- Print Ads
- Digital Advertising
- Influencer
- Strategy
- Campaign Ideation & Execution
- Management
- Content Strategy
Clients
A sample of clients we have worked with to conceptualize, brand, and market. Our involvement varies from launching properties from the ground up to stepping in as an extension of existing marketing and branding teams.
- 1 Hotel & Homes Cabo
- 1 Hotel & Homes South Beach
- 11 Howard
- ARLO
- Baha Mar: The Bahamian Riviera
- Blue Flamingo
- Carillon Miami Beach
- Delano South Beach
- Grand Wailea, A Waldorf Astoria Resort
- Hollywood Grande
- Hollywood Volume
- Hotel Yellowstone
- Hyatt Centric
- Ian Schrager Company
- Kimpton ERA
- Martha Washington, A Chelsea Hotel
- McCarren Hotel & Pool
- Mondrian South Beach
- Moxy Hotel Downtown LA
- Moxy Hotel Miami Beach
- Nautilus, A Sixty Hotel
- PUBLIC
- RELEVANT Group
- Sixty Hotels
- Tarrytown House Estate
- The Asbury
- The Confidante Miami Beach
- The Miami Beach EDITION
- The New York EDITION
- The Ranch Hudson Valley
- The Ranch Malibu
- Thompson Hollywood
- Tommie Hollywood
- W Fort Lauderdale
- Bar Lis
- Bodega
- Desert 5 Spot
- Kateen
- Level8 DTLA
- Mother Wolf
- Eli Zabar
- Le Miami
- The Bath Club
Contact
Miami, FL 33137