Sidework — senior marketing leadership for lifestyle, hospitality and real estate brands, Miami, Florida
Who We Are
Sidework provides senior marketing leadership for the lifestyle and hospitality industries. Led by Kim Walker, we act as each client's fractional CMO, running all marketing initiatives end to end — from rebrands, websites and digital marketing to public relations, events, partnerships and brand activations. We manage on-property teams, agency partners and, where needed, dedicated teams hired under Sidework. The result: brands that build and maintain cultural relevance, increase awareness and, ultimately, generate revenue and brand equity.
Kim Walker
Founder
Began her career in the hospitality industry 30 years ago at the front desk of New York City's original boutique hotel, Morgans. Her innate understanding of service guided her through various positions, from hotel concierge to housekeeping office coordinator to room service manager and finally to the sales and marketing department. Within two years, Walker found herself working directly with Morgans Hotel Group founder Ian Schrager.
She brought her varied experience and creative point of view to a wide array of projects, from overseeing photo shoots for a new hotel opening to creating the company's guest loyalty program and spearheading the enormous task of creating the company's website. She was eventually named Creative Director and Chief Marketing Officer and oversaw seven departments, including hotel marketing, public relations, special events, partnerships, creative services, licensing and digital marketing. Her responsibilities included conceptualizing uniform designs and logos, launching a new culture website and shaping overall brand positioning for the portfolio. Walker opened 13 hotels for Morgans Hotel Group in the U.S. and abroad. In 2014, Kim opened SIDEWORK, a boutique creative agency which specialized in Brand Development and Marketing for companies such as Ian Schrager Company, Sixty Hotels, Arlo, and Blackstone Real Estate. In 2020, she co-founded Ten Five Hospitality, a new kind of integrated hospitality company reimagining how great places come to life. Through every chapter, Walker is drawn to the same essential pursuit — protecting the soul of a brand while never losing sight of everything it might still become.
Services
- Identity Design
- Naming
- Art Direction
- Collateral Development
- Packaging
- Campaigns
- Website Design
- Environmental Graphics
- Uniform Design
- Special Events
- Strategic Planning
- Campaign Execution
- Influencer Marketing
- Sales Activations
- Press Kits
- Market Positioning
- Concept Development
- Launch Planning
- Amenity Curation
- Email Marketing
- Online Presence
- Sales Activations
- Merchandising
- Department Structure
- Programming
- Budget Development
- Google Advertising
- Print Ads
- Digital Advertising
- Influencer
- Strategy
- Campaign Ideation & Execution
- Management
- Content Strategy
Clients
Strategy, branding, and marketing for lifestyle, hospitality, and real estate brands. An extension of your team, from positioning to launch.
- 1 Hotel & Homes Cabo
- 1 Hotel & Homes South Beach
- 11 Howard
- ARLO
- Baha Mar: The Bahamian Riviera
- Blue Flamingo
- Carillon Miami Beach
- Delano Miami Beach
- Grand Wailea, A Waldorf Astoria Resort
- Hollywood Grande
- Hollywood Volume
- Hotel Yellowstone
- Hyatt Centric
- Ian Schrager Company
- Martha Washington
- McCarren Hotel & Pool
- Mondrian South Beach
- Montauk Yacht Club
- Nautilus, A Sixty Hotel
- PUBLIC, an Ian Schrager Hotel
- RELEVANT Group
- Sixty Hotels
- Tarrytown House Estate
- The Asbury
- The Confidante Miami Beach
- The Miami Beach EDITION
- The New York EDITION
- The Ranch Hudson Valley
- The Ranch Malibu
- Thompson Hollywood
- Tommie Hollywood
- W Fort Lauderdale
- Apicii Hospitality
- Bodega Taqueria y Tequila
- Level 8 DTLA
- Serena, Moxy Miami Beach
- Eli Zabar
- Le Miami
- The Bath Club
Contact
Miami, FL 33137