Sidework — senior marketing leadership for lifestyle, hospitality and real estate brands, Miami, Florida

Who We Are

Sidework provides senior marketing leadership for the lifestyle and hospitality industries. Led by Kim Walker, we act as each client's fractional CMO, running all marketing initiatives end to end — from rebrands, websites and digital marketing to public relations, events, partnerships and brand activations. We manage on-property teams, agency partners and, where needed, dedicated teams hired under Sidework. The result: brands that build and maintain cultural relevance, increase awareness and, ultimately, generate revenue and brand equity.

Services

Creative
  • Identity Design
  • Naming
  • Art Direction
  • Collateral Development
  • Packaging
  • Campaigns
  • Website Design
  • Environmental Graphics
  • Uniform Design
  • Special Events
Media Relations
  • Strategic Planning
  • Campaign Execution
  • Influencer Marketing
  • Sales Activations
  • Press Kits
Strategy
  • Market Positioning
  • Concept Development
  • Launch Planning
  • Amenity Curation
  • Email Marketing
  • Online Presence
  • Sales Activations
  • Merchandising
  • Department Structure
  • Programming
  • Budget Development
Marketing
  • Google Advertising
  • Print Ads
  • Digital Advertising
  • Email
  • Influencer
Social Media
  • Strategy
  • Campaign Ideation & Execution
  • Management
  • Content Strategy

Clients

Strategy, branding, and marketing for lifestyle, hospitality, and real estate brands. An extension of your team, from positioning to launch.

Hotels
  • 1 Hotel & Homes Cabo
  • 1 Hotel & Homes South Beach
  • 11 Howard
  • ARLO
  • Baha Mar: The Bahamian Riviera
  • Blue Flamingo
  • Carillon Miami Beach
  • Delano Miami Beach
  • Grand Wailea, A Waldorf Astoria Resort
  • Hollywood Grande
  • Hollywood Volume
  • Hotel Yellowstone
  • Hyatt Centric
  • Ian Schrager Company
  • Martha Washington
  • McCarren Hotel & Pool
  • Mondrian South Beach
  • Montauk Yacht Club
  • Nautilus, A Sixty Hotel
  • PUBLIC, an Ian Schrager Hotel
  • RELEVANT Group
  • Sixty Hotels
  • Tarrytown House Estate
  • The Asbury
  • The Confidante Miami Beach
  • The Miami Beach EDITION
  • The New York EDITION
  • The Ranch Hudson Valley
  • The Ranch Malibu
  • Thompson Hollywood
  • Tommie Hollywood
  • W Fort Lauderdale
Restaurants & Bars
  • Apicii Hospitality
  • Bodega Taqueria y Tequila
  • Level 8 DTLA
  • Serena, Moxy Miami Beach
Other
  • Eli Zabar
  • Le Miami
  • The Bath Club

Contact

3050 Biscayne Boulevard, Suite 604
Miami, FL 33137
T 917 806 9586
E contact@sideworkcreative.com